• ART DIRECTION
  • VIDEO PRODUCTION
  • CONTACT
Boone Sommerfeld—Advertising Art Director
  • ART DIRECTION
  • VIDEO PRODUCTION
  • CONTACT

Situation

Copacino + Fujikado, reached out to me with a hot project. They were about to launch a TV campaign for their client, Archbright, an HR training and consulting service, but the website the TV would direct to was outdated.
They needed a new web design and brand refresh in just 2.5 weeks to be on schedule to get the website live before the TV campaign began.

The Old Site

 

Exploration

I developed 2 distinct looks for their website with unique brand personalities. The first, more mature and trustworthy. The second, more friendly and playful. The client ended up selecting the playful silicone valley tech look.

 

The Final Website

 
 
 
 
 

© 2025 Boone Sommerfeld