Splash rebranded from the former name "A Child's Right". I was involved in the rebrand from developing the new name, designing a new site, and the logo development. While a blue drop won't win any awards for originality as a logo for a water organization, Splash was the first to use the most basic, internationally recognizable iconic symbol for water in its purest form, without gradients, reflections, or unnecessary curves. It was impossible to trademark, not that Splash would want to—clean water is for everyone.
A team from the UW Foster School of Business developed a collegiate fan apparel start-up named Fanatic Apparel Northwest or FAN. The students' project aimed to market soccer style scarves to other UW sports programs in order to spark the same fan fervor than soccer clubs like the Seattle Sounders are known for.
As a student, I imagined a violin/fiddle retailer in the Northeast owned by two Irish brothers, Liam & Colm, was looking for a logo. I created a simple, conceptual logomark depicting a man playing the violin in an ampersand.
A Guatemalan developer was looking to present to investors a proposal for an ecolodge in Ipala, Guatemala. I was asked to come up with several name options as well as logos and artistic renderings of the ecolodge. La Monja Blanca, The White Nun orchid, is the national flower of Guatemala. The logo is a visual mashup of an nun wearing a habit and the pure white petals of the orchid.
In college I wanted to use good design the boost small businesses. Jack Be Quick is fictitious candle making shop. I developed both the name and logo.